Five-Star EV Charging at The Grand America Hotel: How Valet-Managed EV Charging Elevates the Luxury Guest Experience
As electric vehicles become a key consideration for luxury travelers, hotel EV chargers are no longer just a convenience—they’re a differentiator. Guests increasingly filter accommodations based on EV charging availability using online hotel search filters, making charging infrastructure part of the booking decision.
The Grand America Hotel partnered with IntelliCharge to deliver a five-star EV charging experience designed specifically for valet operations. By shifting charging management away from guests and into the hands of the valet team, the hotel transformed EV charging into a seamless, premium amenity.
The Challenge: Delivering Luxury EV Charging Without Guest Friction
As a premier luxury hotel, The Grand America prioritizes effortless service. While demand for EV charging continued to rise, traditional guest-managed charging introduced challenges that conflicted with five-star expectations:
Guests needing to interact with chargers, apps, or payment systems
Inconsistent charging availability during peak valet hours
Limited visibility into charger usage and energy costs
Risk of bottlenecks that could impact valet efficiency
For a luxury property, EV charging had to feel invisible to the guest—while remaining fully controlled behind the scenes.
The Solution: Valet-Managed EV Charging with IntelliCharge
The Grand America Hotel implemented IntelliCharge’s smart EV charging platform to support valet-managed operations.
Instead of asking guests to manage their own charging sessions, the hotel’s valet team oversees all EV charging activity. IntelliCharge enables staff to monitor vehicle status, manage charger availability, and optimize energy use—without requiring guests to download apps, tap screens, or think about charging at all.
IntelliCharge Capabilities Powering Valet EV Charging
Valet-Controlled Charging Operations
Valet staff manage charging sessions end-to-end, delivering a truly hands-off experience for guests.Smart Load Balancing
Automatically optimizes energy use during peak periods, ensuring consistent performance without increasing energy costs.Real-Time & Historical Insights
Operators gain full visibility into charger usage, performance, and energy costs through a single dashboard.Invisible Guest Experience
Guests enjoy the benefit of EV charging without interacting with hardware or software—aligned with five-star service expectations.
The Results: EV Charging as a Premium Hotel Amenity
With IntelliCharge in place, The Grand America Hotel turned EV charging into a strategic hospitality advantage.
Outcomes Achieved
Seamless valet EV charging with no guest interaction required
Improved valet efficiency during high-volume periods
Optimized energy usage through intelligent load management
Clear operational visibility into charger performance and costs
Enhanced appeal in online hotel search filters where EV charging influences booking decisions
EV charging is now an extension of the hotel’s luxury service model—not a logistical burden.
Why EV Charging Matters in Luxury Hospitality
For upscale hotels, EV charging impacts more than infrastructure—it affects brand perception.
Today’s travelers actively use online hotel search filters to identify properties with EV charging. For luxury hotels, the expectation goes further: charging must match the quality of the overall guest experience.
Five-star EV charging means:
No friction for guests
No operational surprises for staff
Full control over performance and costs
About IntelliCharge
IntelliCharge provides intelligent EV charging software for hotels, hospitality venues, fleets, and commercial properties. The platform delivers valet-friendly controls, smart load balancing, real-time monitoring, and cost visibility—helping hotels turn EV charging into a premium amenity.
Learn more about IntelliCharge.
Looking to Offer Five-Star EV Charging at Your Hotel?
If your property offers valet services and wants to elevate EV charging without adding complexity, IntelliCharge can help.
Learn how IntelliCharge supports hotel EV chargers
Get Started









